The popularity is rising due to the growing awareness about the differences in the appearance of the intimate area. This in change is due to cultural, social and moral changes.
Establishing a ideal appearance of the female genitals means that many women with large labia treat it as a defect, even deformation, resulting in lower self-esteem and making it difficult to establish sexual contact.
Women complain of varying degrees of physical discomfort associated with wearing tight underwear or pants, sport activities (like bike riding), and sexual activity. A significant excess labia may also impede hygiene and cause chronic irritation and inflammation of the mucous membranes of the area. Labia reduction is an operation which enjoys one of the highest percentage of satisfied patients and that’s why is is among the most common plastic surgery in Poland.